Evolution |
Li-Ming Book Company was founded in Taipei
by Mr. Chen Fu-Shuenn in October 1949. Starting from retail
to publishing, the company has its operation featured in production
as well as distribution, and its products are now distributed
directly to over 1,000 bookstores islandwide. In 1959, Li-Ming
set the record of publishing more than 60 new titles monthly,
and released 46 titles on Chinese classical and popular literature
with significant efforts. The wide readership ranges from school
children to grown-ups.and is deeply popular with then.
Through fellow publishers¡¦ support such as , New Women Magazine,
and Crown Publishing Company, as a general agent by linking
local newspaper distributors in the middle and southern Taiwan.
The distribution system was hence established. To respond to
the continuous progress of society, the innovation of concepts,
and the trends of the sepparation of production from distribution,
Li-Ming determined to shift its concept of operation by terminating
its publishing business and thus heading along the role as a
professional general agent for publishing companies. |
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Organization |
A.General agent for books, dictionaries,
and periodicals:
¡@¡´Li-Ming Book Co., Ltd.
¡@¡´DAI HO Book Co., Ltd.
¡@¡´YU TAI Book Co., Ltd.
¡@¡´BEI CHEN Book Co., Ltd.
B.Branch companies for local distributors:
¡@¡´Li-Ming Book & Periodical Agent in Tai-Chung
¡@¡´Kao-Ming Book & Periodical Co., Ltd. In Kao-Hsiung
C.Transportation service:
¡@¡´Wei-Hsiang Transportation Company (equipped with seven 15-ton
container trucks) |
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Distribution |
A. |
Books and periodicals
are directly distributed by sales staff to bookstores
and newsstands in Taipei area. |
B. |
In other areas, books
and periodicals are distributed by branch companies and
local distributors. Meetings are held quarterly to review
its sales target. |
C. |
The flow of books and
periodicals between Li-Ming and local distributors is
made by trucks at night on daily basis. Without additional
packing procedure. Products can be delivered faster with
high accuracy. On their way back, the trucks carry retumed-books
from each stop. |
D. |
Under the computerized
and modernized management, the processing control at Li-Ming
is fully constructed, while the product supply is responding
to the market with high mobility and the ratio of returned
books is controlled within a reasonable range. The senior
staff. Promoted from experienced salespeople, make monthly
visits around the island to supervise the market development
and to ensure that the quality of customer service bemaintained.
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E. |
There are approximately
280 bookstores in alliance with Li-Ming. Promotional campaigns
such as annual joint bookfairs, and special sales at bookstores
are held to create profit. |
F. |
Li-Ming is a multi-functioned
general agent that distributes various kinds of publications.
The ultimate goal is to feel the market pulse, to research
and to develop new retail channels as it needs. |
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Conclusion |
Due to the uniqueness of Taiwan publication
market, it is crucial for distributors to take hold of the features
of retail channels, and to supply with the exact quantity at
the appropriate time. The experience of staff therefore greatly
contributes to the company's nowadays accomplishment. At Li-Ming,
65% of the staff has worked with the company for over 8years.
Among them, 6 have worked for over 20 years, and the average
work-year of salespeople runs to 14 years. Stable employment
and the strong commitment are the precious assets in which Li-Ming
takes pride.
With abundant experience and capability in data analysis, Li-Ming
is the business partner you can trust. We look forward to each
opportunity to serve and any of your suggestion is welcomed. |
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PRESIDENT |
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